Tourism (Development and Promotion of Travel Products)

Code	414.A0
Diploma	DCS
Sector	Food Services and Tourism
Number of credits	91 2/3
Approximate duration in months	36 months
Status	Program approved in 2000.

Note(s)
This program is offered in French: Techniques de tourisme (Développement et promotion de produits du voyage)

Program Objectives

This program aims to simultaneously teach versatility and the mastering of a technical function. It allows for the student to actively participate in the development of the tourist industry while teaching them to adapt to different cultures, to evaluate a tourist location, in the development of tourist products and services as well as the promotion of these products and services. In choosing one of the three specializations, the students will acquire the necessary qualifications that will enable them to intervene accordingly whether it be in Hospitality and Tour-Guiding, Tourist Product Development, or in the Development and Promotion of Travel Products.

Length of training

Option	Specific (hours)	Total (hours)
Specialization C - Development and Promotion of Travel Products	1860	2520

Specific (hours)	Total (hours)
1860	2520

Total length of training includes general training that is common to all programs for 420 hours, general training for this program for 150 hours as well as complementary general training courses for 90 hours.

Duration of training consists of theory and lab work for courses; personal time that the student invests is excluded.

Program Content

Number or Code	Statement of the Competency
010U	To analyze the occupation
010V	To establish professional relationships in tourism
010W	To provide both regional and national tourism information
010X	To analyze the tourism potential of the world's regions
010Y	To carry out administrative operations
010Z	To carry out research in terms of tourism
0110	To supervise a work team
0111	To do business in a second language
0112	To establish connections between supply and demand in tourism
0113	To use tourism marketing strategies
0114	To ensure the quality of tourism supply
0115	To carry out financial operations
0116	To carry out commercial transactions
0117	To use various methods employed in the fields of information, public relations and advertising
0118	To communicate in a third language
0119	To identify trends in international tourism

Specialization C: Development and Promotion of Travel Products

Number or Code	Statement of the Competency
011K	To analyse the potential of foreign tourist destinations
011L	To use data from integrated reservation systems
011M	To create and modify tour packages
011N	To promote the products and services of tour operators

Number of hours alloted to specific training: 1860 hours

Admission Conditions and Prerequisites

To be admitted to the program, a person must meet the general requirements for admission set out in the College Education Regulations, as well as the following special conditions, where applicable:

Must have passed the following secondary-level course(s):

• Sec. IV CST – Secondary IV Mathematics: Cultural, Social and Technical Option (563414)

Educational Organizations Offering the Program

Region:

Specifics:

College	D/E
Collège LaSalle	D	More info

Tourism (Development and Promotion of Travel Products)

Tourism development officers, also known as tourism promotion officers or tourism consultants, elaborate, market and sell tour operator's products and services. They may be called upon to create vacation package deals, evaluate the tourism potential of a foreign destination, and perform administrative tasks. This is an exciting profession for open-minded, curious and friendly people. This job requires good communication and organizational skills.